A NECKLACE SHOULD BE DYNAMIC
and STUNNING, AFFORDABLE, CHANGEABLE,
FASHIONABLE, FUN & UNIQUE TO YOU 💕
And so the LINK concept began!
That sounds so easy 😊, but before reaching that point we did a lot of research, planning, budgeting, strategizing, learning, and soul searching if this was truly something we wanted to jump into and if we actually had the guts to take risks to build a successful business.
The niche we spotted and the brand we envisioned made us want to go full speed ahead. It energized us and turned us into creative spirits. It’s amazing that we’ve had the opportunity to create our own store, build a brand and dive into the world of entrepreneurship. It is exciting, fun, and scary all at once.
As busy moms we love being in charge of our own schedule! But it also means working late at night to make up for lost hours during the day. This freedom, the flexibility, creating our own path and being in charge makes us thrive and it's what we have in common with the LINK brand. LINK is all about giving everyone the freedom to style, bundle, layer and link it their way.
The symbolic meaning of LINK is also very personal to us and what drives us. Life is all about connecting with people and being with family and friends. We will always make sure we have quality time with those close to us. Just as we want to make sure we have time for fun! We are all about linking necklaces, but even more about linking with people!
LINK, LOVE, LAUGH
With love from Rye, NY
Boukje & Heather
Boukje & Heather